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BlogThe Proven Formula to Write Great Headlines (20+ Examples)

Writing great headlines that compel readers to click is both an art and a science. The goal is to grab attention, spark interest, and drive action. And while it’s tempting to create clickbait headlines, you don't want to mislead people.

Clickbait headlines will get you clicks but they will also lower your conversions and damage your brand reputation. It's all about balance.

You want to entice people to click and at the same time, be authentic and deliver value. Here you'll discover a proven formula that the world's best copywriters use.

The Goal of a Great Headline

The primary goal of a headline is to get people to click. But it doesn’t stop there. You must ensure that what follows the headline delivers on its promise. If readers feel misled, they’ll leave quickly and may not return. Authenticity builds trust, and trust keeps your audience coming back.

Proven Guidelines for Writing Great Headlines

  1. Put news in your headline: Share something new or timely to grab attention.

  2. Include the benefit: Clearly state what the reader will gain.

  3. Combine both: Create a headline that is both newsworthy and beneficial.

The Great Headlines Formula

To create an irresistible headline, use this formula:

[End result that customers want] + [Time period] + [Address the objections]


  • [How to make amazing steaks] + [in 10 minutes] + [for under 15 bucks]

  • [Make a killer landing page] + [today] + [With no experience]

  • [Increase traffic to your restaurant] + [this week] + [without paying for advertising]

Practical Tips and Examples

1. Take this action + Time Period + End Result

  • Learn to Code in 15 Days and Land a Job in Programming

  • Get Abs in 6 Weeks Without a Gym Membership

2. Benefit they want + How to achieve it + In what time frame

  • Boost Your Sales with These Simple Tips in Just a Week

  • Double Your Instagram Followers Using Proven Strategies Within a Month

20+ Examples of Irresistibly Great Headlines

  1. Unlock the Power of AI: 7 Must-Know Tips for Entrepreneurs

  2. How to Achieve Financial Freedom in 5 Simple Steps

  3. The Top 10 Travel Destinations You Can’t Miss in 2024

  4. Why You Should Start Meditating Today: The Benefits You Need to Know

  5. Transform Your Home with These 10 Easy DIY Projects

  6. The Ultimate Guide to Building a Successful Online Business

  7. Secrets to a Happier Life: Tips from Top Psychologists

  8. How to Master Public Speaking: Tips from the Experts

  9. Achieve Your Fitness Goals with This Proven Plan

  10. The Best Strategies for Growing Your Instagram Following

  11. Unlocking Creativity: Tips from the World’s Most Innovative Minds

  12. How to Save Money: 10 Simple Hacks You Can Start Today

  13. The Future of Work: What You Need to Know to Stay Ahead

  14. Boost Your Productivity with These 7 Powerful Tools

  15. The Best Books to Read This Year: Our Top Picks

  16. How to Create a Winning Resume: Tips from Top Recruiters

  17. Why Investing in Real Estate is Smarter Than You Think

  18. Discover the Benefits of a Plant-Based Diet

  19. How to Improve Your Relationship: Advice from Marriage Counselors

  20. The Ultimate Workout Plan for Busy Professionals

  21. How to Write a Novel: Tips from Bestselling Authors

  22. The Science of Happiness: How to Live a More Fulfilling Life

  23. “Mastering Time Management: Techniques for Success

By following these tips, you can create headlines that are not only irresistible but also authentic and valuable.

If you'd like an even easier way to create juicy headlines, use our free app that combines hundreds of years of copywriting mastery with Artificial Intelligence to generate irresistible headlines.

Thousands of business owners, social media managers, copywriters and more are already using it to generate headlines for their business and marketing: Make your headline

More From Our Blog

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    Discover the secrets to writing catchy headlines that grab attention and drive traffic. Learn how to create headlines that include benefits, speak directly to your audience, and create urgency. Explore editorial techniques and actionable tips to enhance your headline writing skills. Perfect for bloggers, marketers, and content creators looking to boost engagement and visibility.